Case Study

Thomson Reuters

Take me straight to the live site

Personalization meets tax software for Thomson Reuters.

My Role

Lead UI designer


Adam Healy, ACD
Avery Hennings, UX
Charlie Boon, Copywriter


Create an interactive sales solution to open the top-of-funnel pipeline of qualified leads to achieve growth targets. ​

Additionally, the solution created must be truly omni channel, working across both marketing and sales.


Move from a product led approach to a customer led approach and create a digital consideration tool that qualifies leads and provides a more informed consideration phase. ​

Check it out for yourself

Experience Thomson Reuter’s new interactive determination tool

See it live ⚡