Positioning a new accelerator
to encourage innovators to
actualize their ideas.
Adam Healy, ACD
Charlie Boon, Copywriter
Vicki Kassloula, Project Manager
Mitsubishi Chemical was looking to externally position their new Growth Garage ‘Accelerator’, giving innovators [startups and scaleups in the engineering space] the opportunity to access the latest technologies and expertise from Mitsubishi.
Develop a microsite to host different ‘Challenges’ to generate interest across the audience and encourage innovators to actualize their ideas.